Whilst working for ‘other
people’, Pervasive PR’s founder, Fraser
Butters, spent many years promoting products,
brands and services with which he had minimal
empathy. As a result he established his own small
PR and marketing consultancy, Pervasive PR, to
offer a personal, 1-2-1, senior level service
to a small number of choice clients. By restricting
the actual number of clients and only working
with those organisations and, crucially, the people
that we truly want to work with, we genuinely
feel that we can offer clients a highly motivated,
committed and results focused service.
Part of the Team
Pervasive PR is treated very much as ‘part
of the team’ by its select band of clients.
We spend quality time with all of them in order
to really get under the skin of the everyday commercial
realities facing their operation and ensure that
the counsel provided is truly focused and beneficial.
We often work, when feasible, from the offices
of clients and, whilst not wasting people’s
valuable time and being more than capable of ‘flying
solo’, relish regular dialogue, preferably
face-to-face, with the people running the organisation.
Whilst we appreciate that there will always be
a requirement for a degree of high-level strategic
input, positioning and direction, we are also
strong believers in the ‘don’t over-strategise,
just get on with it’ school of PR thought.
Clients receive a tailored PR and/or marketing
outreach programme that is bespoke to them and
delivered, top to bottom, day in day out, by Fraser
Butters. Whether you require a simple press release,
a promotion with key media, a meeting with The
Financial Times or a client newsletter, Fraser
will write the releases and the copy, sort the
promos and arrange the media and analyst tours.