Whilst working for ‘other people’, Pervasive PR’s founder, Fraser Butters, spent many years promoting products, brands and services with which he had minimal empathy. As a result he established his own small PR and marketing consultancy, Pervasive PR, to offer a personal, 1-2-1, senior level service to a small number of choice clients. By restricting the actual number of clients and only working with those organisations and, crucially, the people that we truly want to work with, we genuinely feel that we can offer clients a highly motivated, committed and results focused service.

Part of the Team

Pervasive PR is treated very much as ‘part of the team’ by its select band of clients. We spend quality time with all of them in order to really get under the skin of the everyday commercial realities facing their operation and ensure that the counsel provided is truly focused and beneficial. We often work, when feasible, from the offices of clients and, whilst not wasting people’s valuable time and being more than capable of ‘flying solo’, relish regular dialogue, preferably face-to-face, with the people running the organisation.

Whilst we appreciate that there will always be a requirement for a degree of high-level strategic input, positioning and direction, we are also strong believers in the ‘don’t over-strategise, just get on with it’ school of PR thought.

Clients receive a tailored PR and/or marketing outreach programme that is bespoke to them and delivered, top to bottom, day in day out, by Fraser Butters. Whether you require a simple press release, a promotion with key media, a meeting with The Financial Times or a client newsletter, Fraser will write the releases and the copy, sort the promos and arrange the media and analyst tours.