Established in 2005, Pervasive PR was created in order to fill a specific gap in the market for a specialist consultancy dedicated to the HR and related ‘people’ industries.

Pervasive PR was founded by Fraser Butters, a highly experienced PR consultant who has spent almost twenty years working for a number of consultancies ranging from small domestic specialists to truly global PR giants such as Burson-Marsteller. During this period, he managed and directed domestic and international PR and marketing communications accounts for dozens of diverse organisations that ranged from small technology start-ups through to household business-to-business and consumer names such as BT, SAP, Accenture and Nintendo.